Client: Philly Word Art, Daniel Duffy
Expressway produced this brand extension campaign for local reputable pop culture artist Dan Duffy of Philly Word Art. With this national expansion came the brand creation of "Art of Words" and Dan's Kickstarter campaign intending to bring the best city skylines to life in a way only he can. Dan's past illustrations have featured the Philadelphia Eagles, Philadelphia Flyers, Temple University, Penn State University, The 2016 NCAA Champion Villanova Wildcats, The Beatles, and more. The Expressway team and Director Chris White created this video to help showcase the Word Art process and define the intentions and goals of the crowdfunding campaign.