Planet fitness "drum roll" tv spot

Clients: Planet Fitness, Red Tettemer O'Connell + Partners

Expressway Productions' team helped cast, build, direct and produce this spot for Planet Fitness' 2016 May Sale. This national TV spot showcases the $5 down, $10 per month sale utilizing a mix of practical FX (Neon Lights) and digital graphics. The Drummer set was built and shot at Expressway's headquarters in Philadelphia, PA. Production included various cuts for television, web and español.